For the record Anna, you have 'beer commercial babe' covered ... then the sense of humor just seals the deal.
Great ad campaign from Newcastle, love the concept. You can check out the rest of the ads at ifwemadeit.com. One of my favorites is a video of some real focus groups reacting to the mega huge ad they didn't actually make. A quote from that video:
I think if it's done right, it definitely punches you in the face. I wrote down, umm, hula hoops or lasers for the sharks. Maybe the hyper-intelligent apes try Newcastle and join the party. Or the cats kill the mean robot leader and the apes are free then to party.
The funniest part of that one is watching the focus group guy trying to keep a straight face at the end as the group tells him sales should increase by about 20% because of the ad.
BONUS: This Scarlett Johansson SodaStream Ad Was Banned from the Superbowl