An end to world hunger, a food revolution, or just another powdered shake mix to choose from?
A new product is coming that asks the question: How do you think of most of your meals? As a social, life-altering experience or, more-often-than-not, just a task that needs to be completed to get you through the day. That product is called Soylent, and its creators are banking on the latter.
With a 30-day funding goal of $100,000 that raised over 10 times that (yes, over a million dollars), it seems there are others out there that feel the same way. Soylent claims to provide all of the benefits of eating a healthy, well-balanced diet by simply mixing its powdered formula with water and consuming in place of your normal meals. While details still have yet to be released regarding ingredient lists and nutritional information, 25-year-old CEO Rob Rhinehart claims to have subsisted entirely on Soylent for three months in the video above.
The one thing I noticed right away was the obvious lack of any mention of how it tastes. But it turns out, it's not really supposed to taste all that good. The idea was to create something with a neutral taste that could be added to with crowd-sourced recipe ideas, such as adding berries or other tastes you personally enjoy (certainly a 21st century idea borne from a generation that's becoming used to being given a platform and allowed to customize that platform to their own specific needs).
Vice's Brian Merchant commited himself to living off the "Beta" version Soylent for 30 days and wrote a great, in-depth article and produced a video based on his experiences.
What Soylent will become is still a large unknown, as it's not even shipping to the general public until early 2014. Personally, I think they should have tapped a marketing firm to work on the name a bit, especially as their own website claims there is "hardly any" soy in the product and it doesn't really awake the taste buds. But what do you think? We'd love to here your take below!