Well, that escalated quickly.
Meet the Coolest, a concept cooler that includes a built-in blender, bottle opener, wireless speakers, and USB charging station, among other things, and has just about hit the $1M mark on kickstarter in just under 3 days. Not sure how impressive that is? The original goal for this project was a total of $50,000. In the 15 minutes-or-so since I began writing this article, the project tally has increased over $25,000.
Now it's gone viral, and the possibilities seem to be endless, especially as the Kickstarter price of $185 is reportedly pretty shy of the intended $299 MSRP. The project has yet to be updated with reach goals but I think it's safe to say that, at the very least, some color options may become available.
In the meantime, you can support the project or purchase your own for the next 50 days on the Kickstarter page.
UPDATE: An hour after this was published, Coolest broke the $1M mark and is currently almost a full $1M beyond it's initial funding goal.
BONUS: The Best Snorkel Ever Designed