You know Super Bowl advertising has taken on a life of it's own when the advertisers start advertising their advertisements. This one has been building up for weeks since Bud Light released teasers of Arnold Schwarzenegger playing ping pong in a Bjorn Borg-esque outfit.
This one features Ian, an unsuspecting "victim" that ends up partying with the likes of Arnold, Don Cheadle and his llama, Minka Kelly, and One Republic as part of the ultimate night assembled by Bud Light.
This is a great content advertising piece that was well advertised itself.
BONUS: Budweiser's #BestBuds Ad is Melting Hearts Already