WestJet Suprises Airline Passengers with a Visit from Santa

In a Stroke of Viral Marketing Genius

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WestJet Suprises Airline Passengers with a Visit from Santa

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WestJet Airlines is a low-cost Canadian airline that recently went from relative obscurity, especially here in the states, to smack-dab in the middle of the spotlight. The video below was published a week ago, and in that short a period of time has already racked up over 25 million YouTube views. For the total cost of probably somewhere in the range of $10-20,000, the marketing department at WestJet was able to create a five minute promotional video that not only makes you smile but makes you want to share it with others, all while casting the company in the best possible light.

If you've not seen it yet, enjoy! If you have seen it, it's hard not to want to watch it again so here ya' go!

Photo: YouTube | WestJet

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